Design Strategy

  • Consulted Fortune 500 companies at BCG Digital Ventures in product and business innovation
  • Developed and launched a peer-to-peer car sharing startup with a national car insurance agency
  • Designed total societal impact methodology for internal teams to identify and measure business opportunities that address social, economic, and environmental issues.
  • Collaborated in the creation of a strategic foresight workshop that helps clients imagine innovative solutions based on possible and plausible futures (up to 30 years out)
  • MBA in Design Strategy (’18) from California College of the Arts

Skills

  • Ethnographic interviewing
  • Empathy
  • Customer journey mapping
  • UX research and testing
  • Identifying insights and opportunities
  • Developing and facilitating design thinking workshops
  • Strategic foresight
  • Pitch development

Visual Design

  • Optimized web designs to increase click through rates, conversions, and traffic on lead generation sites and Facebook ads at Centerfield
  • Designed engaging email campaigns using best practices, A/B testing, and complex segmentation strategies at Experian Marketing Services (now CheetahDigital)

Skills

  • Online marketing (email, banner/social media ads)
  • Web design and coding (HTML, CSS, WordPress)
  • Wireframing and prototyping
  • A/B testing design and strategy
  • Photoshop, Illustrator, Sketch, Figma, Procreate