Experience Design (Research, Prototyping, Branding)
Course: Experience Studio
Instructors: Elizabeth Glenewinkel & Justin Rheinfrank, Salesforce
Team: Jaclyn Dab, Justine Keller, Donna Kwok, Anita Wong
Millennials want a joyful and personalized preventive health
experience, but lack options that provide delight and trust.
We began by understanding the current pharmacy experience including retail,
holistic, and digital pharmacies using the following research methods:
Mapping out the “What Is” journey map helped identify pain points and opportunity
spaces of the current customer experience.
We developed frameworks to identify new opportunity areas.
Wants preventive care
Has diagnostic needs
Seeks delightful experiences
LOW FIDELITY PROTOTYPING
Well Bar is a wellness pop-up shop that enables urban millennials seeking fun, personalized, and trustworthy wellness options to meet with a health specialist, sample flavors, and play to create a custom health mix, empowering them to remain healthy without pharmaceuticals.