Experience Design (Research, Prototyping, Branding)

Course: Experience Studio
Instructors: Elizabeth Glenewinkel & Justin Rheinfrank, Salesforce

Team: Jaclyn Dab, Justine Keller, Donna Kwok, Anita Wong


CHALLENGE

Millennials want a joyful and personalized preventive health
experience, but lack options that provide delight and trust.


RESEARCH

We began by understanding the current pharmacy experience including retail,
holistic, and digital pharmacies using the following research methods:

Observation
Street intercepts
Surveys
Card Sorting
Secondary Research

Mapping out the “What Is” journey map helped identify pain points and opportunity
spaces of the current customer experience.


OPPORTUNITY FRAMEWORK

We developed frameworks to identify new opportunity areas.


TARGET AUDIENCE

Urban Millennials
Busy professionals
Recurring customer
Wants preventive care
Has diagnostic needs
Seeks delightful experiences


LOW FIDELITY PROTOTYPING


MICROPILOT


SOLUTION

Well Bar is a wellness pop-up shop that enables urban millennials seeking fun, personalized, and trustworthy wellness options to meet with a health specialist, sample flavors, and play to create a custom health mix, empowering them to remain healthy without pharmaceuticals.

Storyboard

Pop-Up Experience

Digital Interface