Intro to Package Design at Art Center College of Design
Graphic Design / Packaging / Sustainability

Project Description:
This was a project from an Intro to Package Design course. I completed all parts of the design process from research, concept development, iteration, and branding, all the way through to the final design. The sustainable packaging was designed to minimize waste throughout the product lifecycle. It is made of 100% post consumer recycled material and soy-based inks.

The final design was featured in the program’s Fall 2010 Course Catalog.

The Process:

MARKET RESEARCH
There are few choices when it comes to eco-friendly guitar accessories and packaging. Several companies have developed biodegradable picks, but not much else has been done to make the guitar industry more sustainable. With millions of people playing either professionally or recreationally, this leads to a lot of waste. Designs on the market are outdated and not eco-friendly. Packages are primarily plastic or cardboard, and printed with lots of ink and high gloss.

TARGET AUDIENCE AND INSPIRATION
The target audience was beginner’s, youth, and environmentally conscious musicians. These were the users that would most likely care about choosing sustainable products.

LOGO & BRAND DESIGN
The logo was designed to represent nature and the fluidity and fluctuations of music. It included subtle details, such as an ‘E’ mimicking the outline of a guitar and the area between ‘earth’ and ‘tone’ forming the shape of a guitar pick.

PACKAGING DEVELOPMENT
To make the packaging sustainable, I chose to use 100% post consumer recycled material and soy-based inks. I looked for ways to contain the products using as little material as possible, going through many iterations until I arrived at the final design. Additionally, I used fewer colors in order to cut down on ink.

PRODUCT DEVELOPMENT
Through my research, I noticed guitar picks were mainly sold in plastic bags and boxes. Not only was this unattractive and wasteful, but it also made it difficult to keep picks organized and carry them with you. That is why I designed ‘The Pick Pocket’, which is intended to remedy these problems and extend the life of the packaging. It is small enough to carry in a pocket and keeps the picks organized. The flaps can be folded back to create a stand, or wrapped around the top of the guitar neck for easy access without hindering the musician’s ability to play.