Design Strategy
- Consulted Fortune 500 companies at BCG Digital Ventures in product and business innovation
- Developed and launched a peer-to-peer car sharing startup with a national car insurance agency
- Designed total societal impact methodology for internal teams to identify and measure business opportunities that address social, economic, and environmental issues.
- Collaborated in the creation of a strategic foresight workshop that helps clients imagine innovative solutions based on possible and plausible futures (up to 30 years out)
- MBA in Design Strategy (’18) from California College of the Arts
Skills
- Ethnographic interviewing
- Empathy
- Customer journey mapping
- UX research and testing
- Identifying insights and opportunities
- Developing and facilitating design thinking workshops
- Strategic foresight
- Pitch development
Visual Design
- Optimized web designs to increase click through rates, conversions, and traffic on lead generation sites and Facebook ads at Centerfield
- Designed engaging email campaigns using best practices, A/B testing, and complex segmentation strategies at Experian Marketing Services (now CheetahDigital)
Skills
- Online marketing (email, banner/social media ads)
- Web design and coding (HTML, CSS, WordPress)
- Wireframing and prototyping
- A/B testing design and strategy
- Photoshop, Illustrator, Sketch, Figma, Procreate