Design Strategy
- Consulted Fortune 500 companies at BCG Digital Ventures in product and business innovation
- Developed and launched a peer-to-peer car sharing startup with a national car insurance agency
- Designed total societal impact methodology for internal teams to identify and measure business opportunities that address social, economic, and environmental issues.
- Collaborated in the creation of a strategic foresight workshop that helps clients imagine innovative solutions based on possible and plausible futures (up to 30 years out)
- MBA in Design Strategy (’18) from California College of the Arts
Skills
- Ethnographic interviewing
- Empathy
- Customer journey mapping
- UX research and testing
- Identifying insights and opportunities
- Developing and facilitating design thinking workshops
- Strategic foresight
- Pitch development
Experience Design | Prototyping
Social Venture
Ethnographic Research | Business Plan
Foresight | Scenarios
Leadership by Design
Organizational Health | Appreciative Inquiry
Business Models & Stakeholders
Visual Design
- Optimized web designs to increase click through rates, conversions, and traffic on lead generation sites and Facebook ads at Centerfield
- Designed engaging email campaigns using best practices, A/B testing, and complex segmentation strategies at Experian Marketing Services (now CheetahDigital)
Skills
- Online marketing (email, banner/social media ads)
- Web design and coding (HTML, CSS, WordPress)
- Wireframing and prototyping
- A/B testing design and strategy
- Photoshop, Illustrator, Sketch, Figma, Procreate
Car Rentals
Email Re-Design
Charming Charlie
Email Design
Clarins
Responsive Welcome Email Design
Hilton HHonors
Responsive Email Design
Martha Living
Responsive Email Design
Outside Magazine
Responsive Newsletter Design
Starbucks
Brand Email Design
Sustainable Guitar Accessories
Packaging | Product Design